La Côte d'Azur in Canada!

Thursday February 5, 2026

Côte d’Azur France Tourisme Concludes North American Tour with Strategic Workshop in Montreal

Montreal, Canada — Côte d’Azur France Tourisme successfully concluded its North American promotional tour with a strategic final stop in Montreal, marked by a professional workshop held at the Honeyrose Hotel. The tour followed prior visits to Houston, Chicago, and Boston, highlighting the Côte d’Azur’s growing presence in key U.S. and Canadian markets and supporting the launch of new direct flights between Boston and Nice.

Organized by Atout France Canada, with the support of Mélanie Paul-Hus, Marine Alméras, and Carole Larocque, M.B.A., the event brought together leading tourism professionals and media representatives from across Canada, including Mickael Casol, President of CASOL, who participated in the official exchanges.

The workshop was led by Alexandra Borchio-Fontimp, French Senator of the Alpes-Maritimes and President Delegate of Côte d’Azur France Tourisme, alongside Claire Behar, General Director of Côte d’Azur France Tourisme. The delegation engaged directly with key stakeholders to reinforce the destination’s visibility and strategic positioning within the Canadian market.

High-Value Engagements and Strategic Networking

The Montreal workshop convened an influential group of industry leaders and media representatives, including:

• 44 leisure tourism and MICE (Meetings, Incentives, Conferences & Exhibitions) professionals
• 13 Canadian media representatives

These high-level exchanges underscored the importance of the Canadian market and opened the door to new collaborations and long-term synergies.

Promoting the Côte d’Azur as a Year-Round Destination

A central focus of the discussions was the promotion of the Côte d’Azur as a four-seasons destination, particularly appealing to Canadian travelers and “snowbirds” seeking a mild Mediterranean climate during the winter months.

Key themes included outdoor and nature-based experiences, winter golf, hiking and cycling, cultural heritage, sustainable mobility, and gastronomy — all reflecting the region’s commitment to refined, diversified, and sustainable tourism.

Strengthening Air Connectivity Between Canada and the French Riviera

The destination’s accessibility is further reinforced by direct flights between Montreal and Nice Côte d’Azur Airport operated by Air Canada, confirming the strong growth potential of the Canadian market.

A Symbolic and Promising Conclusion

The Montreal stop, placed under the emblematic sign of the mimosa — a traditional herald of winter festivities on the French Riviera — marked the conclusion of a dynamic and productive North American tour, rich in exchanges and future perspectives.

Côte d’Azur France Tourisme extends its sincere thanks to all partners, including Air Canada, Air Canada Vacations, tourism professionals, and media representatives, for their commitment, trust, and collaboration.

À très vite en Côte d’Azur France!

Principal Photo by Isabelle Blanche Pinpin : Mickael Casol, President of CASOL (center), pictured alongside Senator and President Delegate Alexandra Borchio-Fontimp during the official Côte d’Azur France workshop in Montreal.

About Casol on the Côte d’Azur

Vacations, business events, cinema productions, or weddings in the South of France? CASOL is an international luxury travel and real estate brand specializing in exceptional villas and curated lifestyle experiences on the Côte d’Azur. Founded by Mickael Casol in 2002, CASOL builds on a family heritage of over 70 years in travel and hospitality, spanning from a farm in Bordeaux to his mother Maryse Casol’s pioneering work in the Americas since 1985. This tradition informs CASOL’s commitment to excellence, authenticity, and personalized service.

CASOL represents some of the most prestigious luxury hospitality brands on the Côte d’Azur, including Cheval Blanc St‑Tropez by LVMH, La Réserve de Ramatuelle, Hôtel Lily of the Valley, Le Grand Jardin, Maybourne Riviera, the iconic Grand‑Hôtel du Cap‑Ferrat, A Four Seasons Hotel, and leading properties of the Monte‑Carlo Société des Bains de Mer. CASOL also partners with premier providers of private jets, yachts, helicopter tours, and luxury transport to deliver seamless, elevated experiences for every client.

The Casol Advantage: Combining family heritage, a North American performance mindset, and modern technology, CASOL is the premier choice for luxury villa and hotel bookings on the Côte d’Azur. Intelligent systems, automation, and expert concierge services ensure every detail is handled with precision, discretion, and elegance, allowing clients to truly “Live la Joie de Vivre with CASOL”!

On the media side, CASOL offers real estate owners, luxury hotels, events, and premium brands unparalleled visibility, with a total reach exceeding 600,000,000 views across digital, print, and in-person channels. Our powerful multi-channel campaigns, ongoing social media rotation, and email newsletters ensure that every brand is presented with prestige, elegance, and global exposure, making CASOL the premier partner for luxury marketing on the Côte d’Azur.